In 2000 TIVO ran a series of advertisements featuring Joe Montana and Ronnie Lott, as part of that series of ads they also ran a contest, 1st prize of which was to be the new TIVO, I already had one TIVO but it was such a great product I wanted another for the bedroom, 2nd prize was a Football signed by both Joe Montana and Ronnie Lott.
I seldom enter these online contests but the promise of a free TIVO was irresistible so I entered, believe it or not I won! Though not the TIVO I was hoping for, I got the football.
Being a bit of a football neophyte I had no idea that the football itself was quite the prize, truth be told, at the time I hardly knew who both Joe Montana and Ronnie Lott were 
.
After receiving the football I read about both players, both formidable, one story I remember reading was about Lott, he had broken a finger and was told he could not play the rest of the season, his answer? Cut the finger off I want to play.
In any event winning the football give me a basic interest and appreciation for the sport, we started making it a family event to watch the super bowl; the football was kept in its original box and put in a safe place for storage.
Well early this year we got a new safe and I wanted to go through all of our collectables and make sure they were all safely stored in it, this included the football and while doing that I realized I had no documentation for the authenticity for the football!
On a whim I figure I would see if I could get TIVO to send me a letter confirming I was in-fact the winner of this great collectable, to that end I did a bit of digging and saw Doug Bieter was/is VP of Marketing (atleast in 2002 according to CNET) so I sent him a email with my story and my request.
He was SUPER helpfull and put me in contact with Jennifer Swenson who was able to send me just what I needed.
I have to say I have always liked TIVO, they have made a great product, additionally they have done a great job nurturing a user community for their products all the while developing a solid brand.
Doug and Jennifer could have easily told me to bugger-off but they did not and in this day-and-age where customer service is commonly considered a oxy moron the fact that they did not tells you allot about them, TIVO and the sort of business they want to run.
Thanks Doug and Jennifer!